car illustration

On this occasion we bring to you a great inspiration article for all the artists and illustrators out there, an interview with Ricardo Cerón, a young designer from Colombia, we also want to share with you some of the Hot Wheels illustrations that he made for his final project in college.

What’s up Ricardo?, tell us who is Ricardo Cerón

Ricardo Cerón is a consumed artist, knower of the plastic and theatrical arts; A professional in graphic design that is in a permanent quest of a good image both visual and graphically, whether it’s static on in motion, theoretically built from the corresponding research. His proposals justify a professional image with a high technical level, functional in any medium required. He presents a technical ability in illustration and conceptual development in both small and large formats. He also experiments with animation and character design, drawing, modeling and paper techniques.

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Where does your love for illustration come from?

Many years ago, when I was 4, I became interested with clay model by the influence of artist Edgar Humberto Álvarez, a true master on the subject, then with the pass of time I found the way of representing hundreds of things that surround me using a manual modeling, some of the things I represent include animals, people, mythological beings, buildings, scenarios, TV series, movie characters and just everything that comes to my head, resulting in new challenges day after day that allow me to develop new things, e.g. I’ve generated all the dinosaurs that I was able to find in encyclopedias, as well as every living creature under the sea and even the first 150 Pokemon. The image began to find a way within me to be represented and after years of practice I managed to master the technique … that took me to study graphic design with the idea of polishing my skills on everything that I was already making.

car sketch

car sketch

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And what about your love for drawing vehicles?

Throughout my high school years, I had schoolfellows that had a particular way of using art, one of them (a close friend) was a Hot Wheels collector, he showed me his car drawings and that’s when I began to get interested about improving my skills; so one day when I was in art class, I decided to mix the clay technique with a pencil and thus I began scratching with the intention of finding that car that I always wanted to have. Being a lover of the brand and with about 4 years of graph sheets full of car drawings that did not pass the 2.5 cm long, I found a particular passion towards them.


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Please tell us a little bit about the Hot Wheels project and the technique you used for making them

When I began studying graphic design, I was expecting a bunch of knowledge to invade my eyes, so I stopped making cars for a couple of years. But as time went by and I became more obsessive with cars, I decided to combine my character and scenario design technique with alternative methods both digital and manual for creating new car designs … I always enjoy a good trace, without having to erase any structural line, searching for an identity during the sketching process, I make some strong outlines and some thinner, then I work with fills and shadows for zoning and creating a temporary volume illusion, I proceed by making a few digital brushstrokes that emulate a manual technique (this for the final touches of my final project), yet I’m aware of how manual techniques work when applying translucent pigments in order to add a personal touch to every design.

car illustration


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Could you name a few people that have inspired you throughout your career?

I recommend you to check the work of Dwayne Vance y Larry Wood, they have made a brilliant work with the Hot Wheels brand along with their team, building the dreams of thousands of kids and grown ups around the world, either by making vehicles or decorating Hot Wheels scenarios.

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Thanks a lot for your time, is there anything else you would like to share with the people that wants to know more about your work?

I appreciate the opportunity you gave me to showcase my work and share some of my experiences, I have dedicated many hours to explore and cultivate my love for art, you can find more of my work in www.flickr.com/jackardo21 , but if you are specifically interested in my car illustrations, then you can check this link www.flickr.com/cococeron , I’m open to suggestions in order to improve my skills and be able to represent what I call “The Colombian Car” because after all, my goal is to become a pioneer on this field and be able to set a benchmark around the world.

Richardini Zapata (49 Posts)

I'm a Graphic Designer from Colombia who doesn't like coffee unless it's a nice smoothie with sweet condensed milk. Although I love photography and illustration, my true passion is UI Design and football (soccer). I'm Mishës co-founder and a great dreamer.