A logo is of paramount importance for the brand, since nothing could better associate the company with the audience. Logo design is a complex task, and there’s no unique and 100% efficient algorithm to create a profitable logo. It takes years, sometimes – decades.
How to introduce your concepts clearly among dozens of competitors? How to put a message in a small logo? How to make your logo attractive and memorable? Answers to these and many other questions can be found by examining the history of the biggest world brands. You’ll definitely find some useful chips on how to make your business more recognizable via designing a catchy logo, like ones of here.
Playboy has only 2 logos over the whole history of the company. This is a prime example of how to accept the perfect design solution from the first time (or at least from the second?). The creator of Playboy logo, Art Paul, was a freelancer designer hired in 1954 by Hug Hefner, a Playboy founder. Once Paul designed a logo, he was assigned as the Playboy’s editor, holding this position for 30 years.
The name of the Company fully corresponds with its status, since Canon really sets the world standards in precision machineries. Initially, Canon was named as Kwanon (after the Buddhist Goddess of Mercy) and looked quite terrifying. But from the very beginning Canon wanted to become a leader in its business, so it was looking for a catchy logo that which would be memorable and not so frightening. A year after its foundation, Canon got its modern name. As for the logo, it was changed 4 times, but the really “mutated” redesigns were 1st and 2nd only.
As history shows, in many cases brands get the successful logo through trial and error, so the first redesigns (until a brand finds its more or less acceptable logo) are more global. The same is true for IBM: the first 3 redesigns were made around the word “international”: until 2000, the brand thought that its global reach should have been emphasized. But it later emerged there’s no reason to state the obvious fact, and in 1947 the brand’s logo was transformed into simply “IBM” made with “Beton Bold” font. In 1972, to suggest “speed and dynamism” the horizontal stripes were added.
It would be wrong to assert that Apple had a success from the very beginning of its activity. Still, the concept of a bitten apple appeared quite early – at the first redesign. The first Apple logo was created in 1976, and in a year it was replaced by a multi-colored apple that after being 4 times changed came to the present day. Now it looks monochrome and up-to-date.
Initially Wikipedia’s logo was presented by the two-dimensional image with inscriptions in different world’s languages. At that time all pieces of the puzzle were painted differently. Up to the date, Wikipedia has developed 250 unique logos for each of the countries. The company constantly improves its logo by removing inappropriate symbols and enhancing scalability.
Google introduced its latest logo not so long ago, on September 1st, 2015. Unlike previous redesigns, this one was made not just to improve brand’s logo aesthetics, but to adapt it to new devices and gadgets.
Looking at Google’s logo history, one can note the tendency of simplification. We hope it’s not due to the increasing dullness? of the humanity, but due to the fact that simplicity comes along with better memorization of the brand. And if we talk about design skills, here Google rules the world. That only there are Doodles, created to message the public the fact that Google’s designers are going to visit Burning Man festival. You may not believe, but the first Doodle was created in 1998!
The other interesting fact is that Google tried to use exclamation mark once. It wasn’t the best attempt.
Charles Geschke and John Warnock decided to create a logo within the family circle. No, they weren’t a Swedish family. It’s just Marv – a clever Warnok’s wife – who designed Adobe’s logo in 1982. By the way, Adobe got its name after the creek flowing nearby.
Do you live birds as Nestle loves them? Since its inception, the company is presented by the nest, the chicks and their mother. Despite its visual simplicity, the image has a well-thought background. The main point is that most of families have 2 children, according to researches. That’s why 3rd “unnecessary” chick was mercilessly thrown out of the logo. We hope it successfully landed and was not hurt?. Well, the company had to do it to resonate better in mothers’ hearts.
World Wide Fund and its panda really rocks! The amusing fact is that from 1961 to 1986 the panda had crooked paws. Actually, something strange occurs: the panda magically straighten its legs, but lost its eyes. Greenpeace – where are you?
As you can see, the path of each logo is difficult and thorny. As a rule, logos evolve along with a society. From time to time new strong trends and tendencies appear, and even the biggest brands can’t ignore them.
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